Gumloop - Marketing Lead (Hands-On IC)
San Francisco HQ (SOMA). Full relocation covered.
We’ve reached the “great product, organic love, zero-person marketing team” stage. You will be the first marketer, working directly with the founders, owning everything from positioning to paid acquisition. Think of it as a green-field experiment lab with real scale and resources behind it.
We're looking for someone to lead us on the marketing front. Someone who's done it before in some similar capacity. You would have a large budget and autonomy to experiment aggressively.
Focus area/ Hands-on work you’ll ship
PLG growth loops
Map and optimize activation → expansion funnels; design A/B tests on onboarding, pricing pages, in-product nudges, etc.
Campaign concepting & execution
Dream up, launch, and iterate paid + organic campaigns (search, social, podcasts, influencer, newsletter swaps). Own the ad manager dashboards, the copy, and the creative briefs.
Messaging & positioning (Enterprise)
Distill technical features into crisp value props for both Enterprises and individuals; pressure-test with users; direct copy on website, landing pages, and sales-enablement snippets.
Growth analytics
Instrument tracking, build weekly growth reports, and make decisions from the data (not opinions).
Marketing Experiments
Kick off one-off marketing campaigns and measure their impact over time.
Brand awareness
Secure Gumloop attention on podcasts, tech newsletters, and community events.
Have shipped scrappy, measurable growth wins for a PLG SaaS or dev-tool product (side projects count!).
Are a full-stack marketer who can go from “Figma mock” to “campaign live” without waiting on an army.
Thrive in high-intensity, ambiguous start-up environments and bias hard toward action.
Know your way around attribution, marketing automation, SQL/Looker, and modern DG/paid-social tools.
Write tight copy, sweat the headline, and think in experiments.
Love sitting with engineers and designers IRL (this is an office-first role).
Have experience bringing a PLG product upmarket and marketing to enterprise.
Experience marketing to technical audiences or builders.
Past work in AI, PLG products, automation, or low-code tooling.
Design chops (Figma) or video/editing skills for quick-turn creative.
You’ve been the “first marketer” before—or always found yourself acting like one.
Competitive Bay-Area salary + meaningful equity (benchmarked against 2025 SF series-A norms).
Full health, dental, and vision.
401(k) with match.
Paid relocation & one-month temporary housing.
Annual learning & tools budget.
A core seat at the table shaping how our product reaches millions.
We get hundreds of low effort (AI generated) applications on this platform daily. I only care to meet people who care to really apply.
Send a short note (bullets are fine) and any assets that showcase how you’ve grown a product (campaign teardown, dashboard screenshot with context, thread, etc.) to max@gumloop.com with subject line “Marketing IC – Your Name.” We’ll reply ASAP.