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Brand Manager, Retail Platforms, Marcom Retail

Apple
Full-time
On-site
Sunnyvale, California, United States
The Retail Brand Manager is a bridge between the Retail business and the Marcom teams, empowering teams to create innovative, best-in-class, and effective customer experiences. This person will ensure creative objectives are well defined, appropriately executed, and deliver business results. They will manage competing priorities and drive consensus and alignment across diverse teams. We’re looking for someone who thrives in ever-changing, dynamic environments, and can confidently navigate ambiguity. Key responsibilities include: Overseeing the strategy, creative development, and ongoing evolution of Apple Retail digital platforms. This will entail developing the experience design strategy, facilitating creative execution, leading presentations, navigating the approval process across a large, complex organization with multiple stakeholders, evaluating the efficacy of this efforts, and identifying opportunities for the future. Partnering closely with several functional teams and business partners to align a shared vision including: Retail Digital Experience and Merchandising, Marcom Interactive, Marcom content and production teams, Engineering, Product Marketing, and more. Connecting efforts across teams and GEOs to create global solutions, to enable more rapid expansion and growth of new experiences and digital platforms.


  • 8+ years experience in design agency, digital experience agency and/or in-house marketing or product experience, with at least 5 years of experience independently leading the management of complex projects.
  • Experience working on consumer initiatives on digital marketing platforms (first party or social digital applications, including e-commerce and social commerce initiatives).
  • Cross functional management skills; track record developing strategy and marketing plans, facilitating creative execution, leading presentations and navigating the approval process across multiple partners and stakeholders.
  • Experience in brand communications - from strategy to execution to analysis of results.


  • Previous experience working with international partners.
  • Strong strategic leadership - creative, resourceful, adaptable and focused on results in a highly matrixed organization.
  • Expert-level communication and presentation skills; ability to proactively establish rapport, credibility, and influence.
  • Strong critical thinking, project management, and creative development experience.
  • Extremely detail oriented with exceptional follow-through skills with an ability to see the big picture.


At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $146,800 and $274,500, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.